Customtileroofing
The Challenge
When CustomTileRoofing.com came to us, they had one of the most severe problems a business can face: a complete identity crisis. The domain had a toxic, confusing history. Google’s algorithm didn’t see it as a roofing company; it associated it with keywords like “women’s dresses” and “eu to uk shoe size.”
Their online presence was dead
- Their Authority Score was in the single digits.
- They generated almost zero relevant traffic.
- They were completely invisible to homeowners in the highly competitive South Florida market.
The goal was twofold
- Detoxify the domain and erase its irrelevant past.
- Build its true authority as a specialty tile roofer and turn it into a consistent, organic lead-generation machine.
Our Driven Results
Our Discovery
A full SEO audit confirmed our suspicions. The site wasn’t just underperforming; it was actively being penalized for its past.
- Toxic Backlink Profile: The domain had hundreds of spammy, low-quality backlinks from irrelevant fashion, gambling, and coupon sites.
- Confused Topical Authority: Google was completely confused. The site's "key topics" were 100% unrelated to roofing, making it impossible to rank for any valuable terms.
- No Content Foundation: The site lacked the basic building blocks of SEO, including dedicated service pages, local city pages, and expert blog content.
- Critical Technical Errors: The site was slow, had a messy sitemap from its previous life, and suffered from numerous crawl errors.
- No Local Presence: Their Google Business Profile was unoptimized, unverified, and completely disconnected from their website.
Our Approach
We implemented a custom “Domain Rescue & Authority Growth” plan. This wasn’t a standard SEO campaign; it was a complete overhaul.
- Aggressive Backlink Detox & Disavow Before we could build, we had to demolish. We manually audited their entire backlink profile, identified hundreds of toxic domains, and submitted a comprehensive disavow file to Google to clean the slate.
- Building a New Content Foundation We researched hundreds of high-intent keywords for the specialty tile roofing niche. We then built out the core of the site:
- Establishing New Topical Authority To force Google to re-evaluate the site, we launched an aggressive blogging strategy focused only on tile roofing. Topics included:
- Technical SEO Overhaul We fixed all crawl errors, optimized site speed to pass Core Web Vitals, rebuilt the sitemap from scratch, and ensured all new content was being indexed properly.
- Google Business Profile (GBP) Optimization We built their GBP from the ground up, optimizing it with services, project photos, and consistent information. This was crucial for capturing local "near me" searches and dominating the Google Map Pack.
The Results: CustomTileRoofing.com
From a toxic, irrelevant domain to a 7,800-visitor/month roofing authority. These are the results of our domain rescue & SEO campaign.
| Metric | Before SEO | After SEO | % Growth |
|---|---|---|---|
| Organic Traffic | ~50 / month (irrelevant) | 7,800+ / month | +15,500% |
| Organic Keywords | ~100 (irrelevant) | 1,400+ (relevant) | +1,300% |
| Authority Score | 5 | 23 | +360% |
| Referring Domains | ~150 (toxic) | 492 (quality) | +228% |
| Backlinks | ~500 (spam) | 1,400+ (quality) | +180% |
| Organic Leads | 0 / month | 50+ / month | (Infinite) |
Domain Snapshot: Before & After
Before Our Campaign
- Associated with "Fashion"
- Authority Score of 5
- ~50 irrelevant visitors
- No service or city pages
- ~150 toxic referring domains
- Zero roofing leads
After Our Campaign
- Page 1 for "Tile Roofing" terms
- Authority Score of 23
- 7,800+ monthly visitors
- Full content silos for all services
- 492 high-quality domains
- 50+ qualified leads per month
What the Client Said
"We thought the domain was a lost cause. Niche SEO Pros didn't just clean it up—they turned it into our #1 lead-generation tool. We are now a recognized authority in the Florida tile roofing market, and it's all thanks to their meticulous work. The phones ring every day, and it's 100% organic."
- Client: CustomTileRoofing.com
- Location: Miami, Florida
- Industry: Specialty Roofing (Tile & Slate)
- Project Managed by: Roofing SEO Masters
- Lead Strategist: Hassan N.