Amosexteriors.com
The Challenge
Amos Exteriors is one of the most reputable home exterior contractors in Indianapolis. However, their online presence was failing them. While they offered a wide range of services—from siding and windows to roofing and gutters—their website wasn’t ranking for any of them. They had a low-authority site with “thin” content that was lost on page 5+ of Google. Their digital footprint was so small that they were invisible to thousands of local homeowners searching for their exact services.
The goal:
Transform AmosExteriors.com from an online ghost into a local authority. We needed to build a sustainable lead-generation engine that captured high-intent traffic for all their service categories.
Our Driven Results
Our Discovery
Our initial audit revealed a classic case of a great business with a weak website. The key issues were:
- Zero Authority: The site had an Authority Score of just 7. Google simply didn't trust it.
- Weak Content Structure: They had a single "Services" page trying to rank for siding, windows, and roofing simultaneously and failing at all of them.
- Minimal Keyword Footprint: The site ranked for only ~85 keywords, mostly brand-related or low-volume terms.
- Anemic Backlink Profile: With only 25 referring domains, the site had no power to compete in the crowded Indianapolis market.
- Unclaimed Local Listings: Their Google Business Profile was incomplete and not optimized for their range of services.
Our Approach
We deployed a multi-pronged strategy focused on building authority and creating content “silos” for each service.
- 1. Building Service & Content Silos This was the most critical step. We broke down their generic site into dedicated, expert-level hubs for each service:
- 2. Hyper-Local GEO Targeting We then created location-specific pages for their core services in surrounding suburbs (e.g., "Siding Contractors in Carmel," "Window Replacement in Fishers"), capturing high-value local searchers.
- 3. Aggressive Authority Building (Link Building) To take their Authority Score from 7 to 23, we launched a powerful link-building campaign. We grew their profile from 25 to over 600 domains by:
- 5. Technical SEO & On-Page Excellence We fixed all the "under-the-hood" issues: optimized site speed, improved the internal linking structure to flow authority to the new service pages, and added schema markup to help Google understand their services.
- 4. Google Business Profile (GBP) Optimization We completely revamped their GBP, creating separate service listings for siding, windows, and roofing. We added a portfolio of project photos for each and launched a review generation campaign, turning their profile into a local powerhouse.
By doing this, we positioned American Roofing to show up for every major roofing-related search in their market.
📊 The Results: AmosExteriors.com
From a low-authority site to a multi-service lead generator. These are the results of our comprehensive SEO campaign.
| Metric | Before SEO | After SEO | % Growth |
|---|---|---|---|
| Organic Traffic | ~150 / month | 2,200 / month | +1,366% |
| Organic Keywords | 85 | 1,600+ | +1,782% |
| Authority Score | 7 | 23 | +228% |
| Referring Domains | 25 | 601 | +2,304% |
| Backlinks | ~40 | 1,800+ | +4,400% |
| Organic Leads | ~3-5 / month | 40+ / month | +1,000% |
🚀 Website Snapshot
Before Our Campaign
- Invisible in Google
- Authority Score of 7
- ~150 monthly visitors
- One generic "services" page
- 25 weak referring domains
- No leads for windows or siding
After Our Campaign
- Page 1 for 100s of terms
- Authority Score of 23
- 2,200+ monthly visitors
- Full content silos for all services
- 601 high-quality domains
- Daily leads for all service lines
What the Client Said
"We knew we were the best in town, but we couldn't figure out why we were invisible online. Roofing SEO Masters (and their exteriors team) built us a real online presence. We used to get a random call here and there. Now, we get consistent, qualified leads every single day for siding, windows, and roofing. It's been a total game-changer."
- Client: AmosExteriors.com
- Location: Indianapolis
- Industry: Home Exteriors (Siding, Windows, Roofing)
- Project Managed by: Roofing SEO Masters
- Lead Strategist: Hassan N.