Flowroofing us
The Challenge
When FlowRoofing.us first came to us, they were a prime example of a great local business with a nearly invisible online presence. Despite having a skilled team and great customer service, their website was failing to generate any meaningful traffic or leads. They were being completely overshadowed by larger competitors and had to rely on inconsistent referrals.
The goal was clear
Build a powerful organic presence for FlowRoofing.us, make them a dominant player in the Dallas-Fort Worth search results, and create a sustainable, hands-free channel for high-quality leads.
Our Driven Results
Our Discovery
A comprehensive SEO audit revealed exactly why they were stuck.
- Extremely Low Authority: With an Authority Score of just 3, Google didn't see the site as a trustworthy source.
- Weak Keyword Footprint: The site ranked for only ~40 keywords, none of which were high-intent "money" keywords.
- Toxic Backlink Profile: They had a handful of low-quality links and only 15 unique referring domains.
- No Local Content: The site had one generic "Services" page, with no content targeting specific cities like Dallas, Plano, or Fort Worth.
- Poor On-Page SEO: The site was slow, had a confusing structure, and lacked the technical signals Google needs to rank a site.
- Limited blog content and no authority in Google’s eyes
Our Approach
We implemented our signature 3-month SEO sprint designed to build authority and drive traffic fast.
1. Local Keyword & Content Strategy We first identified over 500 high-value keywords for the DFW market. We then created a new site architecture focused on local service pages. Instead of one “Roofing” page, we built out:
- Roof Replacement in Dallas
- Roof Leak Repair in Plano
- Commercial Roofing in Fort Worth
2. Technical & On-Page Optimization We performed a full technical overhaul:
- Optimized site speed and mobile-friendliness.
- Rewrote all titles and meta descriptions for a higher click-through rate.
- Built a strong internal linking structure to pass authority to key pages.
3. Google Business Profile (GBP) Domination We completely optimized their GBP, adding new services, high-res project photos, Q&As, and started a weekly posting cadence. This was crucial for capturing “near me” searches.
4. Authority-Building Content We launched a blog strategy focused on answering local customer questions, positioning them as the DFW roofing experts. Topics included:
5. Aggressive, High-Quality Link Building This was the key to moving the needle. We disavowed their toxic links and launched a campaign to build high-authority links, growing their profile from 15 referring domains to 130. This included:
📊 The Results: FlowRoofing.us
From an unknown site to a local authority. These results reflect the growth from our initial 3-month SEO sprint.
| Metric | Before SEO | After SEO | % Growth |
|---|---|---|---|
| Organic Traffic | ~150 / month | 2,300 / month | +1,433% |
| Organic Keywords | 40 | 503 | +1,157% |
| Top 10 Keywords | ~5 | 65+ | +1,200% |
| Authority Score | 3 | 11 | +266% |
| Referring Domains | 15 | 130 | +766% |
| Organic Leads | ~2 / month | 25+ / month | +1,150% |
🚀 Website Snapshot
Before Our Campaign
- Invisible on Google
- Authority Score of 3
- ~150 monthly visitors
- No keyword rankings
- 15 weak referring domains
- No organic leads
After Our Campaign
- Page 1 for DFW roofing terms
- Authority Score of 11
- 2,300+ monthly visitors
- Ranking for 503 keywords
- 130 high-quality domains
- 25+ organic leads every month
What the Client Said
"We were struggling to get noticed online and honestly didn't know where to start. The team at Roofing SEO Masters built a plan and executed it perfectly. We now have 500 keywords ranking on Google and our traffic is over 2,000 a month. It's completely changed our business."
- Client: FlowRoofing.us
- Location: Dallas-Fort Worth, TX
- Industry: Roofing & Exterior Services
- Project Managed by: Roofing SEO Masters
- Lead Strategist: Hassan N.