Phoenix Roofing Repair
The Challenge
When Phoenix Roofing & Repair approached us, they had a strong local reputation and plenty of satisfied customers but their website wasn’t bringing in consistent leads.Their site looked clean but lacked visibility in Google search results. Competitors dominated the map pack and top organic positions for high-intent searches like “roof repair in Phoenix” and “roof replacement near me.”
Our mission was clear
Get PhoenixRoofingAndRepair.com ranking on Page 1 for local roofing searches and generate consistent, organic leads without relying on paid ads.
Our Dirven Results
Our Discovery
A detailed SEO audit revealed several critical issues that were blocking growth:
- Missing city-specific and service pages (costing thousands in lost search visibility)
- Slow site performance and under-optimized on-page content
- Weak internal linking and navigation
- Too many toxic backlinks
- Incomplete Google Business Profile
- Little to no blog content or authority signals
Our SEO Approach
We built a custom SEO strategy for PhoenixRoofingAndRepair.com designed to deliver fast results, sustainable rankings, and steady leads.
Keyword & Content Foundation
We researched 427 high-intent roofing keywords across Phoenix, Scottsdale, Glendale, and Tempe.
- Then we built a structured content map that included:
- Core service pages: roof repair, roof replacement, waterproofing, commercial roofing, etc.
- Location pages for each key service area
Creating New, Localized Service Pages
Before the campaign, the site had only a few generic service pages. We built dedicated, SEO-optimized pages like:
- Roof Leak Repair in Phoenix
- Tile Roof Replacement in Scottsdale
- Emergency Roof Repair in Glendale
Each page was tailored with unique content, geo-optimized titles, and conversion-focused CTAs.
Website Speed & User Experience
We optimized image compression, script handling, and caching cutting load time from 5.8s → 1.9s, making it faster than 90% of local competitors.We also redesigned CTAs and forms for easier lead capture.
On-Page SEO & Content Optimization
Every service and location page was optimized for:
- Local roofing keywords
- Schema markup
- FAQs and long-tail queries
- Internal linking between related pages
Blogging for Topical Authority
We launched a monthly blog series focused on common homeowner questions and local roofing issues:
- How Much Does a Roof Replacement Cost in Arizona?
- 10 Signs You Need Roof Repair Before Monsoon Season
- Tile Roof vs. Shingle Roof: What’s Best for Phoenix Homes?
- How to File a Roof Insurance Claim After a Storm
These blogs helped build trust and topical authority with Google.
Technical SEO Enhancements
We cleaned up all the “invisible” but critical SEO components:
- Fixed redirects and crawl errors
- Improved sitemap and robots.txt
- Structured data setup for roofing services
Building High-Quality Backlinks
We replaced spammy backlinks with authoritative, niche-relevant ones from:
- Roofing and construction blogs
- Local business directories
- Press releases on regional news outlets
- Partnered guest posts
This helped raise Domain Authority from 18 → 25 and referring domains from 120 → 229.
Google Business Profile Optimization
We fully rebuilt their Google Business Profile, adding:
- 20+ professional project photos
- Updated hours, service areas, and Q&A
- Weekly Google Posts and seasonal offers
Social Media & Reputation Management
We improved their visibility and credibility by optimizing Facebook, Instagram, and LinkedIn pages plus creating a review generation system that increased 5-star Google Reviews by 60% in 90 days.
📊 The Results
After 3 months of SEO execution, americanroofingnow.com achieved remarkable visibility, rankings, and lead growth.
| Metric | Before SEO | After 3 Months | % Growth / Improvement |
|---|---|---|---|
| Organic Traffic | 1,630 / month | 5,221 / month | +220% |
| Ranking Keywords | 287 | 811 | +182% |
| Top 10 Keywords | 36 | 204 | +467% |
| Domain Authority | 18 | 25 | +39% |
| Referring Domains | 120 | 229 | +91% |
| Average Keyword Position | #37 | #8 | ↑ 78% improvement |
| Google Business Impressions | 4.2K | 8.9K | +112% |
| Leads / Month | ~15 | 40+ | +166% |
🚀 Before & After Snapshot
Before SEO
- ❌ Website barely visible for local searches
- ❌ Few leads per week
- ❌ Unoptimized Google Business Profile
- ❌ Generic service pages lacking local focus
- ❌ Weak backlink profile
After SEO (90 Days)
- ✅ Ranking on Page 1 for top roofing keywords
- ✅ 3x increase in calls & quote requests
- ✅ Top 3 Map Pack ranking on Google
- ✅ Full coverage with localized SEO pages
- ✅ 8.4K backlinks from 229 referring domains
What the Client Said
We always knew our website needed work, but the results blew us away. Within just a few months, our phones were ringing daily all from Google. The Roofing SEO Masters team didn’t just get us traffic; they brought us real customers.
- Client: PhoenixRoofingAndRepair.com
- Location: Phoenix, Arizona
- Industry: Roofing & Waterproofing
- Project Managed by: Roofing SEO Masters
- Lead Strategist: Hassan N.