AmericanRoofingNow
The Challenge
When American Roofing & Waterproofing first reached out to us, they had a strong local reputation but their online presence told a different story. Their website looked good, but it wasn’t getting found on Google.They had the experience, the reviews, and the team but they were hidden behind competitors who dominated the search results.Get AmericanRoofingNow.com ranking on the first page for local roofing searches and generate consistent, organic leads every month without relying on paid ads.
Our Driven Results
Our Discovery
After running a full audit, our team uncovered the main issues holding them back:
- Missing service and city pages (costing them tens of thousands of search opportunities)
- Slow site speed and under-optimized content
- Weak internal linking structure
- Too many low-quality backlinks
- An incomplete Google Business Profile
- Limited blog content and no authority in Google’s eyes
Their website had potential it just needed the right structure, the right content, and the right SEO strategy behind it.
Our Approach
We built a complete, custom SEO plan designed specifically for roofing contractors focused on fast results and long-term growth.
Building a Strong Keyword & Content Foundation
We started by researching 427 high-intent roofing keywords across Phoenix and surrounding areas.
Then, we mapped out a content strategy that include.
- Core service pages (roof repair, roof replacement, waterproofing, commercial roofing, etc.)
- Location-specific pages for each service area
- Educational blog posts to build topical authority
By doing this, we positioned American Roofing to show up for every major roofing-related search in their market.
Creating New Service Pages
Before our campaign, their site covered only a handful of services. We created new, keyword-rich pages for additional roofing types and combined that with local targeting. For example, instead of one “Roofing Services” page, they now have multiple focused pages like:
- Tile Roof Replacement in Phoenix
- Roof Leak Repair in Scottsdale
- Flat Roof Coating for Commercial Buildings
This strategy instantly expanded their online footprint and helped Google understand the full range of what they offer.
Optimizing Website Speed and User Experience
We made sure their website loaded faster than 95% of competitors by optimizing images, scripts, and caching.We also improved the placement of CTAs (like “Request a Free Estimate”) so visitors could reach out instantly.Result: a smoother experience, higher engagement, and a lower bounce rate.
Strengthening the Content and On-Page SEO
Next, we optimized every page with natural roofing keywords and added FAQs to address common customer questions. We also created localized content sections (like “Serving Phoenix, Glendale, and Scottsdale”) to boost GEO relevance. This not only improved their rankings but also made the site more helpful and trustworthy for visitors.
Blogging for Authority
To position American Roofing as an industry expert, we launched a blog strategy with real, useful topics:
- How Much Does a Roof Replacement Cost in Arizona?
- 10 Signs You Need Roof Repair Before Monsoon Season
- Energy-Efficient Roofing Options for Hot Climates
- How to File a Roof Insurance Claim After a Storm
Each post linked back to service pages creating a strong internal linking network that Google loves.
Technical SEO and Search Console Optimization
We handled all the behind-the-scenes work that most companies overlook:
- Fixed redirect and indexing issues
- Cleaned up the sitemap
- Ensured every important page was properly crawled and ranked
This made the website technically sound and ready for growth.
Building Quality Backlinks
We analyzed their backlink profile and found that only 32 of 713 links were high quality.So, we launched a new off-page campaign that included:
- Guest posts on roofing-related websites
- Press releases on high-authority news outlets
- Local directory listings with consistent business info
- Niche edits and organic outreach
Over time, this helped boost their domain authority and ranking stability.
Optimizing Google Business Profile
We completely revamped their Google Business Profile adding:
- A professional description with natural roofing keywords
- 15+ project photos
- Updated contact info and business hours
- New service listings and FAQs
- Weekly posts about seasonal offers and roofing tips
The result? They started appearing in the top 3 map pack results for searches like “Roofing Company in Phoenix” and “Roof Repair Near Me.”
Social Media & Reputation Management
We also optimized and grew their social presence on:
Our team posted before-and-after project photos, roofing tips, and client testimonials boosting credibility and organic engagement.Within a few months, their pages started attracting real local followers and new leads.
SEO Growth Results: americanroofingnow.com
From zero online visibility to measurable growth — here’s how the website’s SEO performance improved.
| Metric | Before SEO | After SEO | Growth |
|---|---|---|---|
| Authority Score | 0 | 16 | +1600% |
| Organic Search Traffic | 0 | 224/mo | +224 |
| Organic Keywords | 0 | 665 | +665 |
| Referring Domains | 0 | 173 | +173 |
| Total Backlinks | 0 | 723 | +723 |
| Paid Traffic | 0 | 0 | 100% Organic |
What the Client Said
“We always knew SEO was important, but we never realized how much we were missing until Roofing SEO Masters took over. Within a few months, our phones started ringing more, and we started getting real leads from Google instead of just relying on ads. The difference has been night and day.”
- Client: AmericanRoofingNow.com
- Client: AmericanRoofingNow.com
- Industry: Roofing & Waterproofing
- Project Managed by: Roofing SEO Masters
- Lead Strategist: Hassan N.